History
Originally hailing from northeastern Italy, the Boscaini family have been producing wine since 1772. Their story begins with their first harvest in the vineyards of “Vajo dei Masi”, a valley in the heart of the Valpolicella Classica region. Two hundred and fifty years later the company is still in family hands, run by the sixth, seventh and eighth generations.
Sustainability and Innovation:
In every phase of the production process, Masi considers it’s social, ethic and environmental values, looking to positively impact the future of both the brand and the earth. With the introduction of practices such as harvesting rainwater for irrigation, using only natural fertilisers and pesticides and cultivation practices that favour biodiversity several Masi wines are now certified as organic.
Masi is committed to sustainable viticulture and has implemented various practices to reduce its environmental impact, such as:
1. Vineyard Management
Employing organic farming techniques and reducing the use of chemical pesticides and fertilizers.
Implementing water conservation measures and promoting biodiversity in the vineyards.
2. Energy Efficiency
Utilizing solar panels and other renewable energy sources to power winery operations.
Investing in energy-efficient equipment and practices.
3. Packaging
Using lightweight bottles and eco-friendly packaging materials to reduce their carbon footprint.
Our Selection
White – Fresco di Masi Bianco is part of Masi Agricola’s Fresco line, which focuses on wines that are fresh, vibrant, and easy to enjoy. The Bianco is crafted to highlight the natural, lively flavors of the Veneto region’s white grape varieties, presenting a delightful option for those who appreciate a crisp and refreshing white wine.
Key Characteristics:
Grape Varieties:
Typically includes a blend of indigenous Veneto grapes such as Garganega, Pinot Grigio, and possibly other local varieties
- Appearance
- Pale straw-yellow color with greenish reflections, indicating its freshness.
- Aroma
- Pronounced aromas of citrus fruits like lemon and lime, green apple, and subtle floral notes of white flowers and acacia.
- Hints of tropical fruits like pineapple and a touch of minerality.
- Taste
- Light to medium-bodied with a vibrant acidity that keeps the palate lively and clean.
- Flavors of citrus (lemon, lime), green apple, and pear dominate, with underlying tropical fruit notes.
- A crisp, refreshing finish with a lingering hint of minerality and citrus zest.
Fresco di Masi Bianco exemplifies Masi’s commitment to creating high-quality, approachable wines that celebrate the fresh and vibrant character of Veneto’s indigenous grape varieties. With its crisp acidity, delightful fruit flavors, and refreshing finish, this wine is perfect for a variety of occasions, from casual get-togethers to simple, everyday meals. Whether enjoyed on its own or paired with light dishes, Fresco di Masi Bianco offers a refreshing and enjoyable wine experience.
Red – Fresco di Masi Rosso is another excellent offering from Masi Agricola, part of their Fresco line. This line focuses on wines that are fresh, vibrant, and easy to enjoy. The Rosso is crafted to emphasize the natural fruit flavors and balanced character of the Veneto region’s red grape varieties, making it an ideal choice for those who appreciate a smooth and approachable red wine.
Key Characteristics:
Grape Varieties
Typically includes a blend of indigenous Veneto grapes such as Corvina, Rondinella, and possibly other local varieties.
- Appearance
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- Bright ruby red color, indicating its youthful freshness.
- Aroma
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- Pronounced aromas of red fruits like cherries, raspberries, and strawberries.
- Subtle hints of spice and floral notes, possibly with a touch of black pepper and violets.
- Taste
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- Medium-bodied with a balanced acidity that keeps the wine lively and refreshing.
- Flavors of fresh red cherries, raspberries, and plums dominate, with an underlying spiciness.
- Smooth tannins and a clean, fruit-forward finish, making it an easy-drinking red.
Fresco di Masi Rosso embodies Masi’s dedication to creating high-quality, approachable wines that celebrate the fresh and vibrant character of Veneto’s indigenous grape varieties. With its balanced acidity, delightful fruit flavors, and smooth finish, this wine is perfect for a variety of occasions, from casual get-togethers to simple, everyday meals. Whether enjoyed on its own or paired with a range of foods, Fresco di Masi Rosso offers a refreshing and enjoyable wine experience.
Conclusion:
Masi wines are celebrated for their quality, tradition, and innovation. Whether you’re a fan of robust reds like Amarone, elegant whites like Masianco, or sweet wines like Recioto, Masi offers a diverse portfolio that showcases the best of Veneto winemaking. Their commitment to sustainability and excellence ensures that Masi remains a respected name in the world of wine.
